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March 25, 2011

Free NOLO Webinar - Lead Generation Strategies for Attorneys

Do you struggle to find quality leads? Does it seem equally hard to convert your prospects into paid clients? Then you'll benefit from our free webinar, Lead Generation Strategies for Attorneys. In this dynamic presentation with law firm marketing expert and best-selling author Stephen Fairley, you'll discover proven tactics used by first-rate lawyers across the country who consistently generate more quality leads than their competitors.

Sign up for Lead Generation Strategies for Attorneys and learn how to:

  • Attract more qualified prospects immediately.
  •  Implement cutting edge legal marketing strategies to build your practice.
  • Reduce your Cost Per Client Acquisition (CPCA).
  • Increase referrals from current and former clients.

In addition, you'll learn the secrets of Direct Response Marketing and hear about the case study of a small law firm that doubled their leads in 90 days!

This webinar is ideal for:

  • Solo practitioners and principal attorneys at small law firms.
  • Marketing professionals at small law firms.

Meet Your Presenter
Stephen Fairley is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in lead conversion for small law firms and solo practitioners. Over 7,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute. In addition, Stephen is a nationally recognized law firm marketing expert and international best-selling author.

Meet the Organizer
Nolo is passionate about making the law accessible to everyone. Since 1971, our high-quality books, software, legal forms, and online lawyer directory have helped millions of people find answers to their everyday legal and business questions. Nolo's online lawyer directory is a unique tool for attorneys to demonstrate their expertise online and grow their business. To learn more about being listed in Nolo's Lawyer Directory, visit

Webinar Details
When: March 30, 2011, 11:00 AM to 12:00 PM (Pacific Standard Time)
Where: Via computer and/or phone
Cost: Free

There will be a 10-minute question and answer opportunity at the end of the webinar.
Please note that CLE credit is not available for this webinar.

Register now!

If you have any questions, please call 1-877-NOLO-LAW (665-6529).

Nolo's Lawyer Directory
950 Parker Street
Berkeley, CA 94710

February 1, 2011

Selling How, Not What, You Practice

When marketing to prospective clients, lawyers focus largely on what they practice. Law firm websites describe what kinds of legal matters you handle, blogs focus on what types of issues you commonly encounter in your area of practice and elevator speeches reduce what you do to a catchy 30 second sound bite.

The trouble with selling what you do is that most clients don't understand enough to distinguish you from your competitors. You may have achieved great results in the family law or traffic ticket cases that you handle but many other lawyers have too. How's a client to know whether a victor before a particular judge is more meaningful than a win before another? Likewise, can a client understand that the 4 wins you secured in tough cases are worth far more than the 10 wins another lawyer may have obtained in simple matters.

But though clients may not understand what you do, they're capable of comprehending how you do it. Some clients may be interested in knowing that you make house calls or can meet with them via Skype or some other kind of online networking system. Or that you send invoices electronically, or routine updates or don't bill for computerized research services. So tell clients how you practice law, and you'll work wife them if they retain you.