The statistic: Ninety five percent of households earning over $75,000 use the Internet and cell phones, compared with 70 % of those living in households earning less than $75,000, and 57% in households with incomes of under $30,000.
The source: Pew Internet Reports (November 2010).
What it means: That potentially 95% of clients in households earning over $75,000 are spending at least some part of their time online. As a result, the Internet offers a powerful tool to attract this desirable demographic.
What to do about it: Well, nothing, if you're not interested in making a play for clients who might actually have the means to pay your bill. But if you're tempted by the potential of attracting a better grade of clients (at least financially speaking), for starters, you ought to at least put up a website, educate yourself about SEO and get up to speed on social media. That's a tall order if you haven't done much in the way of online marketing...but if these measures will enable you to attract better prospects, then they're time and money well spent.