Dec 17, 2010

Marketing Statistic of the Week: Wealthier Prospects onLine

Here's the first in what will hopefully lead to a series on interesting lawyer marketing statistics or trends. We'll cull the web to uncover stats and trends from other industries, then tell you what the stat means and most importantly, how to use it in your practice.

The statistic: Ninety five percent of households earning over $75,000 use the Internet and cell phones, compared with 70 % of those living in households earning less than $75,000, and 57% in households with incomes of under $30,000.

The source: Pew Internet Reports (November 2010).

What it means: That potentially 95% of clients in households earning over $75,000 are spending at least some part of their time online. As a result, the Internet offers a powerful tool to attract this desirable demographic.

What to do about it: Well, nothing, if you're not interested in making a play for clients who might actually have the means to pay your bill. But if you're tempted by the potential of attracting a better grade of clients (at least financially speaking), for starters, you ought to at least put up a website, educate yourself about SEO and get up to speed on social media. That's a tall order if you haven't done much in the way of online marketing...but if these measures will enable you to attract better prospects, then they're time and money well spent.

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