Using Google's search stories video is just one part of the marketing lesson for this post. Consider this second idea. Look at how effectively Google is branding itself with these free videos. Everyone who puts one together and posts it on a site effectively provides another little bit of free advertising to Google (not that they need it!). Well, what if you could create some type of branded tool that visitors to your website or law firm clients might use and share with others. For example, if you represent small businesses, you might create an online business plan - users could fill in a form and generate a business plan, with your firm logo displayed on the back page. Or if you handle adoption cases or estate planning for families with young children, consider creating an online "annual report" for a child, where users could fill out an online form with their children's major accomplishments and generate an attractive mini-report that they could share with relatives. You could even consider developing an app for a phone that's branded with your law firm that potential clients might use.
Most likely, you probably don't have the tech skills to develop this kind of a generator. Not to worry. Turns out that there's enormous demand on sites like Elance for app developers - and you could likely find someone who's relatively inexpensive. If the costs still seem prohibitive, why not team up with a couple of lawyers in other jurisdictions and share the costs?
Of course, if you don't feel ambitious enough to commission your own online application, Google search stories videos are impressive enough.