Many lawyers give short shrift to the growing importance of social media, which is mistake. As described in this article excerpted from an upcoming book that I co-authored with Nicole Black, lawyers should keep in mind these three themes when they approach social media:
- Social media is not a fad or a frivolity but a paradigm shift sweeping both the legal profession and society at large;
3. Use of social media does not transform otherwise appropriate conduct into something unethical, but nor does it insulate unethical conduct.
Take a look at the full article for more detail on these three themes. And if you're interested in learning more about social media, consider these additional resources:
Mashable - Premier online site for social media, packed full of demographic information, trends and how-to guides.
Social Media Law Student - Don't let the fact that this site is run by students and young lawyers deter you - this blog covers social media issues related to lawyers, judges and the legal system at large, and includes some product reviews of social media tools.
Social Media Today - Focusing on how businesses implement social media.
Web Strategist - Though focused on business use of social media, detailed discussions and statistics at this site make it a great educational resource for lawyers on intelligent use of social media.
AllTop - Social Media - Top social media stories aggregated in one place.